TITLE:  Head of Store Experience

ABOUT US

At DECJUBA, we’re all about effortless, edgy fashion to make you look and feel #AMAZING. Relaunched by Tania Austin in 2008, DECJUBA has become a leading retailer in Australia and New Zealand, growing our store footprint from just five stores into 160+ stores and two online sites. We have a strong focus on innovation and are dedicated to pushing ourselves to be better than yesterday… we are our own competition! We are passionate about our #DREAMTEAM and are committed to continuous learning and development to set our team up for success!

THE OPPORTUNITY

We’re looking for an AMAZING Head of Store Experience to shape and elevate the in-store customer experience at DECJUBA. This senior leadership role is responsible for bringing our brand point of view and product to life in store - through high-impact visual storytelling, a seamless online-to-offline journey, and the ongoing evolution of our store environments.

You’ll lead our Visual Merchandising and Store Development & Design teams, blending creativity with strong commercial judgement and disciplined delivery to create an unmistakably DECJUBA experience that teams can execute with simplicity - driving conversion, performance and brand elevation across our 160+ stores.

KEY RESPONSIBILITIES

Store Experience Strategy & Leadership

• Own the end-to-end Store Experience vision and roadmap aligned to product and marketing campaigns.
• Define "what good looks like" for customer flow, discovery, storytelling, zoning and in-store moments.
• Build the operating rhythm and governance that drives consistency across the retail network.
  
  

Visual Merchandising & Storytelling

• Lead seasonal VM direction across windows, mannequin outfitting, floor layouts, focal points, signage principles and in-store storytelling.
• Ensure VM is commercially led: clarity of offer, strong product stories, and standards that drive conversion and full-price sell-through.
• Create simple, scalable VM toolkits that stores can execute and embed consistent standards through visits, coaching and feedback loops.
  
  

Online-to-Offline Customer Journey

• Partner with Digital and Retail to reduce friction and connect store and online journeys seamlessly.
• Ensure stores have an ease of shopping without losing the excitement of discovery.
  
  

Store Development, Maintenance & Projects

• Lead store development across maintenance, minor works, refurbishments, refits, new store openings and relocations.
• Own end-to-end project delivery: briefs, design intent, external partners (designers/builders), timelines, budgets, compliance, and store handover readiness.
• Evolve store concepts over time (fixtures, adjacencies, zoning and capacity) in line with how the brand and customer expectations continue to evolve.
  
  

Cross-functional Alignment

• Partner closely with Merchandise, Marketing and Retail to translate strategy into store execution.
• Bring a customer lens, commercial discipline and store practicality to every decision.
  
  

Team & Supplier Leadership

• Lead, coach and develop high-performing VM and Store Development teams.
• Manage key suppliers and partners with clear standards, strong governance and accountability.
  
  

Performance & Continuous Improvement

• Establish clear measures for success: VM execution, store experience standards, project delivery performance, customer feedback themes and commercial outcomes.
• Run "test and learn" pilots (layouts, fixtures, storytelling, refit concepts) and scale what works.
  
  

ABOUT YOU

• Proven senior experience leading Visual Merchandising in a fashion/lifestyle retail environment (multi-store network). 10+ years.
• Strong understanding of how VM drives commercial outcomes: conversion, full-price sell-through, and customer behaviour.
• Demonstrated experience leading store development/projects (maintenance, refits, new store openings) with builders/designers and external suppliers.
• A natural translator of brand and product strategy into clear store execution - high standards, low noise, strong follow-through.
• Customer obsessed, commercially sharp, and able to balance creativity with operational practicality.
• An experienced people leader who builds capability and drives accountability through clear priorities and rhythms.

WHY JOIN THE DREAMTEAM

Joining Team DECJUBA means joining a team that lives its values: Honesty, Bravery, Integrity, Innovation and Optimism. We are passionate about our DREAMTEAM and committed to providing continuous growth and development opportunities. We aim to open the door to exciting and dynamic careers in retail, with the opportunity to learn from the best in the business. We are experiencing a period of phenomenal growth. When we grow, you grow.

If this is you, please express your interest via an up-to-date resume and cover letter outlining why this is the role for you.