TITLE:  Head of Channel Marketing

ABOUT US...

At DECJUBA we’re all about effortless, edgy fashion to make you look and feel AMAZING. Relaunched by Tania Austin in 2008, DECJUBA has become a leading retailer in Australia and New Zealand, growing our store footprint from just five stores into 150+ stores and two online sites. We have a strong focus on innovation and are dedicated to pushing ourselves to be better than yesterday… we are our own competition! We are passionate about our DREAMTEAM and are committed to continuous learning and development to set our team up for success!

THE OPPORTUNITY

We are on the hunt for an AMAZING Head of Channel Marketing, a critical leadership role within our Customer Experience team.  In this role you will take charge of all DECJUBA owned and paid marketing channels, developing and driving strategic, innovative, brand-first campaigns and delivering ambitious growth targets. You will lead a team of ten channel specialists across digital marketing, paid, CRM and social.

KEY RESPONSIBILITIES

• Develop and implement channel marketing strategies that align with overall business objectives and drive revenue growth.
• Identify and evaluate potential channel partners and establish strong relationships to maximize market reach and drive customer acquisition.
• Manage relationships with external digital agencies to identify opportunities to drive continuous improvement and grow ROI.
• Conduct market research and competitor analysis to identify trends, opportunities, and potential gaps in the market.
• Monitor and analyse channel marketing performance metrics and provide regular reports to senior management. Stay up to date with industry trends and best practices in channel marketing, and proactively recommend innovative strategies to drive business growth.
• Lead, mentor, inspire and develop a high-performing channel marketing team.
• Drive teamwork and collaboration with cross-functional teams and internal stakeholders to unlock the full potential of our collective efforts and ensure seamless execution of channel marketing campaigns.

ABOUT YOU

• Possess an exceptional understanding of brand and a strong interest in fashion marketing trends to drive ideation and innovation.
• Have a minimum of 8 years of experience in channel marketing, with a proven track record of leading a team and delivering successful channel marketing strategies that drive revenue growth. Experience in omnichannel retail is preferred.
• Demonstrate a commercially focused and process-driven mindset, identifying opportunities to simplify processes and create efficiencies.
• Thrive in a fast-paced environment and approach challenges with a proactive and solutions-focused mindset.
• Exhibit effective communication skills and a collaborative style. Build robust relationships, confidently manage stakeholders, and effectively liaise across all functions and levels of the business.
• Have strong leadership skills with the ability to inspire, engage and motivate a team.
• Be analytical with the ability to interpret data and make data-driven decisions.
• Have an inquisitive mindset with the ability to question the status quo and identify growth opportunities.
• Proficiency in marketing automation tools, CRM systems, and other relevant marketing technologies.
• Strong project management skills with the ability to prioritise and manage multiple initiatives simultaneously.

If this is you, please express your interest via an up-to-date resume and cover letter detailing why this is the job for you.

WHY JOIN THE #DREAMTEAM 

• We are committed to providing an AMAZING working environment, empowered by five core values: Honesty, Bravery, Integrity, Innovation, and Optimism.
• We are passionate about our DREAMTEAM and committed to providing continuous growth and development opportunities.
• We aim to open the door to exciting and dynamic careers in retail, with the opportunity to learn from the best in the business.
• We are experiencing a period of phenomenal growth. When we grow, you grow!
   

At DECJUBA, we’re committed to ensuring our team reflects the diversity of our customers and our community. We recognise that we do our best work together and are focused on creating an AMAZING culture that supports our team members to be themselves and perform at their best. By creating an inclusive culture, we ensure diversity in all its forms (including all abilities, culture, race, gender, age, and sexual orientation) is welcomed and celebrated and encourage applications from all candidates.

Want to join the DREAMTEAM? Apply now!

DECJUBA are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant!